Connecting you with MAK…
Lead generation
Start with relevance.
Create a thoughtful route from initial interest to a useful business conversation. Define what a qualified lead means for your team before outreach begins.
THE WORKFLOW
What the scope
can include.
Prospect research, qualification, and organised handovers for your sales team.
- Ideal customer profile mapping
- Prospect qualification questions
- Appointment setting
- Lead handover and follow-up notes
FROM BRIEF TO BETTER
A practical way
to get started.
01
Document your target audience and exclusions.
02
Agree the minimum qualification and consent fields.
03
Build a handover format that suits your sales process.
04
Review lead feedback and adjust the qualification flow.
A clear agreement comes first. Lead sources, consent evidence, quality definitions, and acceptance rules are agreed in writing. No conversion outcome is guaranteed.
KEEP EXPLORING
Connected services.
LET’S MOVE FORWARD
Your next chapter
starts with a conversation.
Tell us what you’re building. Let’s work out how MAK can help.