Clear boundaries
Define what the team can explain, access, and escalate to a specialist.
QUALITY & RESPONSIBILITY
Set clear expectations, respect the person behind each conversation, and make quality part of the everyday workflow.
AGREE IT. CHECK IT. IMPROVE IT.
Every campaign needs a practical definition of a good conversation and a complete handover. We discuss those expectations before work begins.
RESPONSIBLE BY INTENT
Define what the team can explain, access, and escalate to a specialist.
Collect information needed for the agreed task and approved workflow.
Use scorecards and calibration to make feedback practical and consistent.
Agree permissions, tools, escalation contacts, and retention instructions.
Campaign-specific privacy, licensing, legal, and market requirements are reviewed and agreed with the client. Supporting documentation can be discussed during scoping.
LET’S MOVE FORWARD
Tell us what you’re building. Let’s work out how MAK can help.